Brighton McBride
Creative Portfolio
Credentials
This page highlights my certifications, professional training, and continuing education that support my work in digital marketing, content creation, and strategic communication. Each credential reflects hands-on learning with industry-relevant tools and platforms, as well as a commitment to staying current in an evolving digital landscape. Together, these credentials complement my academic and practical experience and reinforce the skills I bring to creative and marketing projects.
Certifications gallery
SEO Essentials - Moz Academy
This certification provided a foundation in keyword research, on-page optimization, site structure, and search engine best practices to support search-friendly content and strategy.
Google Analytics Certification
This certification demonstrates my ability to track, analyze, and interpret website and campaign data to evaluate performance and inform marketing decisions.
Social Media Simternship® - Stukent
This hands-on program simulated real-world social media management, focusing on KPI tracking, audience targeting, influencer strategy, paid and organic testing, and data-driven optimization.
HubSpot Academy - Social Media, Content Marketing, & Email Marketing
These certifications reflect training in inbound marketing strategy, content planning, audience engagement, email optimization, and performance measurement across digital platforms.
CITI Program - Human Subjects Research (Social & Behavioral)
This certification demonstrates my understanding of ethical research practices, informed consent, data privacy, and responsible communication in academic and professional settings.