Brighton McBride
Creative Portfolio
Content Creation
This page highlights my work across photography, video, and social media content. From capturing authentic moments to creating engaging digital assets, these projects reflect my creative style, attention to detail, and ability to tell stories through visual media. Each piece is designed to connect with an audience while supporting a larger brand or message.
SOcial Media Pages
Since 2022, I have managed the social media presence for the SDSU Equestrian Team while also competing as a member of the team. In this role, I oversee content planning, posting, and audience engagement, and I create the majority of the team’s photography and visual content in collaboration with other contributors. Balancing the perspective of both athlete and content manager allows me to authentically capture team culture, competition moments, and behind-the-scenes storytelling while maintaining a consistent and professional brand presence.
Check them out using these links!
South Dakota State Equestrian Team
Backroad trading COmpany
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From May through August 2025, I managed the Facebook, Instagram, and TikTok accounts for Backroad Trading Company as part of my social media marketing internship. During this period, I was responsible for content planning, photography and video creation, caption writing, and posting across all platforms, with a focus on brand consistency and audience engagement.
Following the completion of my internship, I have continued to support Backroad Trading Company by posting on Facebook and Instagram several times a week. This ongoing role reflects the trust built during my internship and my ability to create content that aligns with the brand’s voice, goals, and customer community.
EQUI-LINK
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I own and manage Equi-Link, a digital marketing brand dedicated exclusively to marketing horses. In this role, I oversee content strategy, copywriting, posting, and audience engagement across social media platforms, working with horse owner-provided media to create clear, compelling sale and promotion content. Running Equi-Link has strengthened my skills in brand management, client communication, and strategic storytelling while building trust and visibility within the equine industry.
Brandenburger Photography
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I completed the initial Facebook and Instagram page setup for Brandenburger Photography, helping establish a cohesive and professional brand presence from the start. This included creating the profile photo and cover photo, developing branded graphics, and designing the first several posts to launch the accounts. This foundational work gave the brand a consistent visual identity and provided a clear starting point for ongoing content and growth on both platforms.
Busy Bee Creations
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I own and manage Busy Bee Creations, a hand-painted art business specializing in custom banners, clipboards, and other personalized pieces. I oversee the brand’s social media presence, including content planning, posting, and customer engagement, while showcasing custom work and the creative process behind each piece. Running Busy Bee Creations allows me to combine creativity with business management, emphasizing craftsmanship, customization, and consistent branding across digital platforms.
Websites
I have experience designing and building websites for clients that focus on clear structure, strong branding, and user-friendly navigation. Each site is tailored to the client’s goals, whether that means showcasing a brand, promoting services, or organizing information in a clear and accessible way. Through this work, I have developed skills in layout design, content organization, and visual consistency while creating websites that support both functionality and storytelling.
