Brighton McBride
Creative Portfolio
Coursework
This page features selected academic work that highlights my experience creating newspaper stories, blog posts, presentations, animal science related projects and more. These assignments reflect my ability to research topics, communicate complex information clearly, and tailor content for different audiences across written, visual, and digital formats. Together, this coursework demonstrates how I apply both communication and animal science knowledge to real-world storytelling and professional practice.
Examples
Internship report
A comprehensive report highlighting my summer 2025 internship experience with Backroad Trading Company and Cody Parmenter Photography, including day-to-day responsibilities, key projects, analytics insights, and professional growth in social media marketing and content creation.
social media simulation report
A detailed campaign analysis from the Stukent Social Media Simternship, showcasing my strategic decision-making, audience targeting, influencer selection, budget management, and data-driven optimization across multiple social media platforms.
News Story
A news article I wrote for The Collegian covering Downtown Brookings’ first-ever Chocolate Crawl event, highlighting community involvement, participating local businesses, and the event’s role in bringing people together during Frost Fest.
Press release
A press release I wrote announcing the Frost Fest Farmers Market at the South Dakota Agricultural Heritage Museum, highlighting event details, vendor participation, anticipated attendance growth, and the market’s impact on the local community.
Premature foals research project
An academic presentation I created examining the causes, health challenges, and long-term management of premature foals, with a focus on musculoskeletal development, veterinary interventions, and quality-of-life considerations using a real-world case study.
Cattle prices research
An analytical report I wrote examining year-long trends in live steer and retail beef prices, using USDA market data to explore supply-and-demand influences, seasonality, and the relationship between live cattle and retail meat markets.
blog post
A long-form blog post I wrote exploring the Leeland Sudlow photographic collection, highlighting its role in preserving the history of 4-H, rural communities, and agricultural extension through visual storytelling and archival research.
research report
A collaborative research report analyzing the impact, outreach strategies, and donor engagement of SDSU’s State A Thon organization, using surveys, interviews, and content analysis to develop data-driven recommendations for improving communication, retention, and fundraising effectiveness.